Something worth saying?
That's a good place to start.
I'm David Roach. Writer. Creative. Storyteller. Reporter. Professional asker of questions.
I work with organisations, agencies, event organisers and interesting people to understand what they're trying to say, find the story hiding somewhere inside it... and work out the best way to tell it.
Sometimes that's an idea. Sometimes it's a report, an article, a website, a film, a brand concept or an advertising campaign.
In other words, it's doing what needs doing.
And sometimes we don't quite know what that is yet.
That's often the interesting bit.
CPHI Online.
A big question about innovation, sustainability and the future of pharma. Answering it meant research, conversations with experts across the industry, conflicting opinions... and learning more science than I knew when I started.
Click to read the report.
Pharmapack Paris.
Reporting from the room.
Two days. A notebook. A lot of very clever people. Listen. Ask questions. Be across everything.
Find the stories that need to travel from the floor.
Click to read the article.