There's no box to tick here. It's more a way of thinking... finding the devilishly difficult ways and means to make the work matter.
Because when the work matters, the idea lands. The words hit home. Something that once felt complicated or just out of reach suddenly becomes clear.
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But if all that sounds too obtuse, try this:

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The best beginnings need a blank page and some hopeful - and often sceptical - faces.

I have a process. Get the right people together with one purpose: tell me what you know.

 

​Then I can start to craft the thing you need.

Creative Concepts - Campaigns - Brand Ideas - Film - Advertising - Digital

 

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Words. Clever, pretty, arch, straight, funny, wise... whatever needs to be said has it's own rhythmic, distinct and deliberate way of being said. From a classic three-word strapline that nails the billboard test to a 7,000 word industry-specific report. 

 

Copy is the DNA of what I do.

Reports - Articles - Websites - Scripts - Speeches - Editorial - Event Reporting

 

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I have a voice and it's not yours. And that's rather the point because it could be.

Good communications understand nuance, culture, audience and the things a brand simply won't compromise on. ​I craft thought, feeling and intent to find the voice that belongs to you. ​

From a CEO thought-piece to a rugby player's sensory feel of boots piling in...​

 

I get inside that voice, write it accurately and make sure it's heard.

Brand Voice - Advocacy - Comms Strategy - Editorial Direction - Internal and External Comms
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